George has more than 20 years of experience in marketing, management, strategy and organisational development. Before joining Bitfury, he occupied senior management and marketing positions in various multinational companies across Switzerland, Russia, Georgia, Belarus, Southern and Eastern Africa, including Philip Morris International, Global Spirits and Terrafood. His projects include startup operations in newly opening markets as well as running GM and marketing functions in mature and established territories around the world. George studied Physics at Tbilisi State University. He graduated from Western Kentucky University with a Bachelor's degree in Marketing/Management and completed Executive MBA at INSEAD.